诚信、品质、分享
拉芳将诚信作为企业发展的基石，将品质作为企业发展的根本，将分享作为企业成功的助力，三者环环相扣，持之以恒，最终实现企业的持续健康发展，不断提高人们的生活品质，让人们的生活更加美好。
honesty, quality, sharing
LAF takes honesty as the cornerstone of the company’s development, regards quality as the root and considers sharing as the gateway to success. LAF insists on these philosophies so that it enables the company to grow smoothly and ultimately providing admirable products for better quality of life.
营销理念：以市场需求为导向，以管理和服务为支撑，以共赢为动力。
适应市场需求的产品，才是最好的产品。我们以市场需求为导向，从产品的创意、立项到规划，一切都以市场需求为导向；
高效的管理和优秀的服务团队，能够让我们赢得更多消费者的芳心；与经销商长期合作，携手并进，共同发展的原动力。
The marketing strategy: market oriented, with support of management and service, penetration of distribution channels, win-win business
LAF believes that market-oriented product is the best product. In marketing sector, everything from drafting a concept to a final production is made to meet the consumer’s needs and wants. Competent management level and outstanding LAF team enable the sub-brands to promise good quality assurance to all the LAF product users.
Also the Win-win business relationship established with suppliers and wholesalers in the past decade have helped LAF to gain a great reputation in terms of good faith and trustful credit. This has been widespread and now become very helpful for our future outsourcing and so on.
质量理念：拉芳出品 优质保证
“拉芳出品 优质保证”对我们而言，既是一种承诺，同时也是一种要求。因此，我们坚持以“零缺陷”为企业质量管理的最终目标，所有工作都围绕这一目标展开，并严格管理。
国际先进科技的保证 全球优质原料的保证
规模化现代生产系统的保证 “零缺陷”质量管理的保证
诚信经营的保证 亿万消费者忠诚选用的保证
The quality: “Made in LAF” means the guarantee of good quality
“Made in LAF means the guarantee of good quality is not only a promise but also a requirement for all LAF staff. For instance, in the past decade we insist on making “zero defects” as the ultimate goal of company’s quality control. All the work is strictly managed by this quality commitment.
The guarantee of the international advanced science and technology
The guarantee of the materials with top quality in the world
The guarantee of the fully computerized manufacturing system on a large-scale production
The guarantee of the “zero defects” quality control management
The guarantee of the honesty and faith of co-operation with business partners
The guarantee of the millions of consumers’ loyal choices
团队理念：务实、责任、激情
拉芳是一个务实的企业，我们脚踏实地，兢兢业业；
拉芳是一个责任的企业，我们严于律己，注重细节；
拉芳是一个激情的企业，我们创新进取，勇于奉献。
The spirit of LAF team: pragmatism, responsibility, passion
LAF is a pragmatic enterprise. We are diligent and conscientious.
LAF is a social responsible enterprise. We are more than strict with quality control.
LAF is a passionate enterprise. We are innovative and forward-looking and enjoying devotion.
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